web design

Have I Found My Palette?

One day I’ll do a proper* post on how to pick a palette, but for now I just need to vent think outloud.

After several weeks of strategic napping careful thought, I think I have a palette for this portfolio site of mine.


Palette for eidc3, version 4
Palette for eidc3, version 4


So How Did This Palette Come About?

For giggles In order to align with the contemporary Zeitgest on color theory, I started by researching for this year’s cool colors. Inevitably, that lead me to the official Pantone Color of the Year: Emerald.

So Why Do I Give a Crap HootSuite Hoot About Pantone?

The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.

http://www.pantone.com/pages/pantone.aspx?pg=19306 OK, so the folks at Team Pantone seem to know what they’re talking about.  According to them, “Emerald is the new black” or something like that… I’ll humor them by choosing Emerald — hex code #009872 — as the basis of my new palette. What next?

Kuler’s color tools have some interesting controls — It can generate an entire five-color*** theme from a base color.

Emerald Palette Analogous Rule
Emerald Palette Analogous Rule

OK this would be fantastic if my client were**** Sea World, but it’s not — it’s me.

I looked at some of the other Kuler defaults — Monochrome — all green….

Kuler Emerald Palette Mono
Kuler Emerald Palette Mono

… Triad***** — very interesting, but a bit too garish:

Kuler Emerald Palette Triad
Kuler Emerald Palette Triad

At this point it’s like mixing paints. The fuscia color was pretty interesting, but I thought it would be more powerful if I amped it up to make it brighter. I’m using it sparingly, like a spice — only for hovering over links & whatnot. Deepened the forest green… Also, I reduced the vomit factor on the ocre by greatly reducing the saturation. Finally, the brown was just too strong — I knocked the saturation, etc. down on it and — voila! — a new palette for eidc3******.

*Yeah, I speak in British-isms: http://www.bbc.co.uk/news/magazine-19929249

** I knew my five years of French language study would prove useful one day.

*** It’s implied that all my palettes have black and white included, so I guess that’s seven colors.

****I think a post on the subjunctive mood would send this blog over the top.

*****Not to be confused with the Piedmont Triad — Greensboro, High Point and Winston-Salem — of North Carolina.

****** “eidc3” means third version of the Edward Ingram Dot Com site, but you knew that, right?